Campaign Art Direction, Illustration, Photography, Layout
THE ASK
THE CONCEPT
Choose a hot sauce brand and create a 360 campaign to get people to take notice of the brand, generate a new customer base of sauce lovers, and create brand loyalty.
As human beings, we are always on the search for finding that something. Be that individuality, a spouse, community, etc., we are forever on a mission to find these things that complete us. In the “Find Your Sauce” campaign, I strive to not only to encourage people to find which Frank’s Red Hot product(s) that fit(s) them best, but to encourage people to take notice and find whatever it is that they’re looking for to complete their lives. “Sauce” can be symbolic of a variety of things including individuality (instagram), community/spouses (Bumble/Tinder), swagger, confidence (print ad), or even one
of the many Frank’s Red Hot products (parking reservation).
Frank’s Red Hot.
Find Your Sauce.
This print ad gives readers confidence as they flip through a magazine. There will be optimistic and positive phrases and quotes to help boost confidence, and even better mental health.
CROSS PARTNERSHIPS
In this poll within Tinder/Bumble, people can choose what their FRH sauce is in which the algorithm changes to match people with alike answers. They will have more in common and be more likely to match/pursue each other.
SOCIAL
The “Know Your Sauce” social media campaign will challenge Instagram users to express themselves through a post about what makes them unique as individuals. This will boost self confidence among millions and help people express themselves for who they truly are. #KnowYourSauce
PARKING RESERVATION
Reserved your Spot? Now get your Sauce. FRH will sponsor reserved parking spots at the front of selected grocery stores and customers will be prompted to download the app in order to reserve a parking spot. They will follow a prompt and enter a ‘zone number’ in order to reserve the spot. Once the parking spot is reserved, customers will receive a push notification through the app to a discounted or free FRH product. It will then lead them to the aisle of their product of choice.
