Conceptualize, design and art direct photoshoots to produce print-based creative for Denny’s menu merchandising modules while staying within brand standards. Then version each item to be translated to Spanish, adding high sodium warning, or making changes in compliancy with Canadian standards. Regions of versioning included, US, CAN, Hawaii, Puerto Rico, and Mexico.s

Creative menu items include stanchion posters, menu inserts, placemats, window clings, table tents, and more to promote Denny's seasonal menu items.