Art Direction, Illustration
Soccer is inherently driven by emotions and we need to reflect that in this story. Passion overwhelms players and countries in the World Cup’s moments – big and small. Courage is the driving force of each nation whether they’re giants in the sport or marking their first appearance. Empathy heals even the deepest wounds for a nation. This should be an ode to the beautiful game.
Craft a Bud x Men in Blazers stein that captures the essence of the world’s biggest tournament.
How can we portray the snapshot of a team’s triumphant journey on the global stage of the World Cup. The passion, the courage, the empathy – as a spectator, lost in the fandom, we should be able to hear the crowd cheering, feel the glory of the moment.
So much has happened in the world since 2018. We, as humans, have face so much adversity with so much uncertainty - our collective conscience asking, "Will we make it through these times?"
In the last four years since the 2018 World Cup, we have survived A LOT. We are tired, we are sad, we are angry, we are scared, but we are ALIVE. We have experienced passion, courage and empathy (MIB's core themes) through surviving these last two turbulent years with so much uncertainty ahead.
Together we are here to keep striving for a better tomorrow.
PANEL 1: Seconds before the time hits 93 :00, we see a player rushing through opponents head on towards the viewer to score a game-winning goal. Will he make it?.
PANEL 2: The buzzer sounds, the player SCORED THE GAME WINNING GOAL! We see a silhouette of the crowd from behind erupting with joyous emotion, celebrating making it through such a tough season.
Art Direction, Merchandise Product Design
Design a collection of Budweiser merchandise to promote for holiday 2022 on ShopBeerGear.com.
